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Marketing Higher Education: Models of Marketing Internship Programs as Tools for the Recruitment and Retention of Undergraduate Marketing Majors
Lorenzo-Aiss, Janet Di, Mathisen, Richard E.Volume:
7
Language:
english
Journal:
Journal of Marketing for Higher Education
DOI:
10.1300/j050v07n01_06
Date:
June, 1996
File:
PDF, 1.01 MB
english, 1996