Ad Element Liking and Its Relationship to Overall Ad Liking
Bjerke, Rune, Rosendahl, Tom, Gopalakrishna, Pradeep, Sandler, DennisVolume:
12
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1300/j057v12n01_07
Date:
July, 2005
File:
PDF, 728 KB
english, 2005