Guanxi and distribution in China: the case of Ferrero Group

The International Review of Retail Distribution and Consumer Research 2014 / 05 Vol. 24; Iss. 3

Guanxi and distribution in China: the case of Ferrero Group

Ranfagni, Silvia, Guercini, Simone
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Volume:
24
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593969.2013.862506
Date:
May, 2014
File:
PDF, 178 KB
english, 2014
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