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A model of advertising format competition: on the use of celebrities in ads
Clark, C. Robert, Horstmann, Ignatius J.Volume:
46
Language:
english
Journal:
Canadian Journal of Economics/Revue canadienne d'économique
DOI:
10.1111/caje.12056
Date:
November, 2013
File:
PDF, 172 KB
english, 2013