The Corporate Brand: Dealing with Multiple Stakeholders

Journal of Marketing Management 2007 / 02 Vol. 23; Iss. 1-2

The Corporate Brand: Dealing with Multiple Stakeholders

Roper, Stuart, Davies, Gary
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Volume:
23
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725707x178567
Date:
February, 2007
File:
PDF, 235 KB
english, 2007
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