Rational Versus Emotional Appeals in Newspaper Advertising:...

Journal of Promotion Management 2009 / 11 Vol. 15; Iss. 4

Rational Versus Emotional Appeals in Newspaper Advertising: Copy, Art, and Layout Differences

Leonidou, Leonidas C., Leonidou, Constantinos N.
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Volume:
15
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496490903281353
Date:
November, 2009
File:
PDF, 169 KB
english, 2009
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