Sourcing or selling: the Value Flame at the Base of the...

Marketing Intelligence & Planning 2011 / 05 Vol. 29; Iss. 3

Sourcing or selling: the Value Flame at the Base of the Pyramid

Omar, Maktoba, Williams, Robert L., Omar, Maktoba, Ensor, John
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Volume:
29
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634501111129220
Date:
May, 2011
File:
PDF, 229 KB
english, 2011
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