Branding the package holiday--The role and significance of...

Journal Of Vacation Marketing 1999 / 07 Vol. 5; Iss. 3

Branding the package holiday--The role and significance of brands for UK air tour operators

Westwood, S., Morgan, N. J., Pritchard, A., Ineson, E.
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Volume:
5
Language:
english
Journal:
Journal of Vacation Marketing
DOI:
10.1177/135676679900500304
Date:
July, 1999
File:
PDF, 181 KB
english, 1999
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