Customers behaviourial responses to sales promotion: the role of fear of losing face
Oly Ndubisi, Nelson, Tung Moi, ChiewVolume:
17
Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/13555850510672278
Date:
March, 2005
File:
PDF, 295 KB
english, 2005