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Does buyer–seller similarity affect buyer satisfaction with the seller firm?
Gaur, Sanjaya S., Herjanto, Halimin, Bathula, HanokuVolume:
22
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593969.2012.682597
Date:
July, 2012
File:
PDF, 216 KB
english, 2012