What a Hassle! Consumer Perceptions of Costs Associated...

Journal of Promotion Management 2008 / 12 Vol. 14; Iss. 1-2

What a Hassle! Consumer Perceptions of Costs Associated with Sales Promotions

Fogel, Suzanne O'Curry, Thornton, Corliss Green
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Volume:
14
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496490802508674
Date:
December, 2008
File:
PDF, 118 KB
english, 2008
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