Customer Channel Migration

Journal of Marketing Research 2008 / 02 Vol. 45; Iss. 1

Customer Channel Migration

Ansari, Asim, Mela, Carl F, Neslin, Scott A
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Volume:
45
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.45.1.60
Date:
February, 2008
File:
PDF, 232 KB
english, 2008
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