[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty || Understanding the Adoption of Mobile Commerce in Singapore with the Technology Acceptance Model (TAM)
Spotts, Harlan E.Volume:
10.1007/97
Year:
2015
Language:
english
DOI:
10.1007/978-3-319-11845-1_73
File:
PDF, 1.53 MB
english, 2015