A 30-Year Assessment of the Media Planning Literature

Journal of Current Issues & Research in Advertising 1997 / 03 Vol. 19; Iss. 1

A 30-Year Assessment of the Media Planning Literature

Pasadeos, Yorgo, Barban, Arnold, Yi, Huiuk, Kim, Bong-Hyun
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Volume:
19
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.1997.10505055
Date:
March, 1997
File:
PDF, 1.17 MB
english, 1997
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