Brand personality of retailers – an analysis of its...

The International Review of Retail Distribution and Consumer Research 2008 / 05 Vol. 18; Iss. 2

Brand personality of retailers – an analysis of its applicability and its effect on store loyalty

Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna
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Volume:
18
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593960701868282
Date:
May, 2008
File:
PDF, 278 KB
english, 2008
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