Exploring the Relationships Between Colour and International Branding: A Cross Cultural Comparison of the UK and Taiwan
Grimes, Anthony, Doole, IsobelVolume:
14
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725798784867581
Date:
October, 1998
File:
PDF, 1.24 MB
english, 1998