A framework for optimising the cost and performance of...

A framework for optimising the cost and performance of concept testing

Peng, Ling, Li, Chunyu, Wan, Xiang
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
28
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2011.615336
Date:
July, 2012
File:
PDF, 219 KB
english, 2012
Conversion to is in progress
Conversion to is failed