![](/img/cover-not-exists.png)
A framework for optimising the cost and performance of concept testing
Peng, Ling, Li, Chunyu, Wan, XiangVolume:
28
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2011.615336
Date:
July, 2012
File:
PDF, 219 KB
english, 2012