New Brand Worlds: College Student Consumer Attitudes toward...

Journal of Promotion Management 2008 / 12 Vol. 14; Iss. 1-2

New Brand Worlds: College Student Consumer Attitudes toward Brand Placement in Films, Television Shows, Songs, and Video Games

Sung, Yongjun, de Gregorio, Federico
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Volume:
14
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496490802498272
Date:
December, 2008
File:
PDF, 91 KB
english, 2008
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