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[IEEE 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) - Athens, Greece (2010.06.13-2010.06.15)] 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) - Leveraging Social Grouping for Organizational Endorsement in Mobile Commerce Across Cultures: Transforming Outgroups into Ingroups
Sia, Choon Ling, Shi, Yani, Tan, Chuan-Hoo, Wei, Jie, Yang, Jinbi, Wang, NanYear:
2010
Language:
english
DOI:
10.1109/icmb-gmr.2010.11
File:
PDF, 349 KB
english, 2010