The Effects of Fear Appeal: A Moderating Role of Culture...

The Effects of Fear Appeal: A Moderating Role of Culture and Message Type

Chung, Hwiman, Ahn, Euijin
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
19
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2013.817223
Date:
August, 2013
File:
PDF, 173 KB
english, 2013
Conversion to is in progress
Conversion to is failed