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Role of References in Business Marketing–Towards a Normative Theory of Referencing
Salminen, Risto T., Möller, KristianVolume:
13
Language:
english
Journal:
Journal of Business-to-Business Marketing
DOI:
10.1300/J033v13n01_01
Date:
March, 2006
File:
PDF, 1.13 MB
english, 2006