New league, new market and new sponsorship: an exploratory study of attitudes towards shirt sponsorship in Major League Soccer
Jensen, Ric, Bowman, Nick, Wang, Yawei, Larson, BrianVolume:
13
Language:
english
Journal:
Soccer & Society
DOI:
10.1080/14660970.2012.677227
Date:
July, 2012
File:
PDF, 185 KB
english, 2012