Putting Brands in Their Place: How a Lack of Control Keeps...

Journal of Marketing Research 2013 / 06 Vol. 50; Iss. 3

Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained

Cutright, Keisha M, Bettman, James R, Fitzsimons, Gavan J
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
50
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.10.0202
Date:
June, 2013
File:
PDF, 152 KB
english, 2013
Conversion to is in progress
Conversion to is failed