The Perils and Opportunities of Communicating Corporate...

Journal of Marketing Management 2005 / 04 Vol. 21; Iss. 3-4

The Perils and Opportunities of Communicating Corporate Ethics

Schlegelmilch, Bodo B., Pollach, Irene
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Volume:
21
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/0267257053779154
Date:
April, 2005
File:
PDF, 211 KB
english, 2005
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