An Entrepreneurial Perspective on the Marketing of Charities
Morris, Michael H., Berthon, Pierre R., Pitt, Leyland F., Murgolo-poore, Marie E., Ramshaw, Wendy F.Volume:
9
Language:
english
Journal:
Journal of Nonprofit & Public Sector Marketing
DOI:
10.1300/J054v09n03_05
Date:
September, 2001
File:
PDF, 498 KB
english, 2001