![](/img/cover-not-exists.png)
Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam, Uncles, Mark, Laurent, GillesVolume:
47
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-12-2010-0656
Date:
September, 2013
File:
PDF, 280 KB
english, 2013