Exploring the influence of three types of grocery retailer...

Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty

García-Gómez, Blanca, Gutiérrez-Arranz, Ana Maria, Gutiérrez-Cillán, Jesús
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Volume:
22
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593969.2012.711254
Date:
December, 2012
File:
PDF, 165 KB
english, 2012
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