Part 2 || Techniques of Appraising Brand Preference and...

Journal of Marketing 1942 / 04 Vol. 6; Iss. 4

Part 2 || Techniques of Appraising Brand Preference and Brand Consciousness by Consumer Interviewing

Harry Deane Wolfe
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Volume:
6
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1246087
Date:
April, 1942
File:
PDF, 394 KB
english, 1942
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