How company responses and trusting relationships protect...

Journal of Brand Management 2014 / 6-7 Vol. 21; Iss. 5

How company responses and trusting relationships protect brand equity in times of crises

Hegner, Sabrina M, Beldad, Ardion D, Kamphuis op Heghuis, Sjarlot
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Volume:
21
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2014.12
Date:
June, 2014
File:
PDF, 208 KB
english, 2014
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