Managing Blood Donations with Marketing

Marketing Science 2015 / 03 Vol. 34; Iss. 2

Managing Blood Donations with Marketing

Aravindakshan, Ashwin, Rubel, Olivier, Rutz, Oliver
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Volume:
34
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2014.0892
Date:
March, 2015
File:
PDF, 431 KB
english, 2015
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