Branding Decisions for Retailers’ Private Labels

Journal of Marketing Channels 2014 / 04 Vol. 21; Iss. 2

Branding Decisions for Retailers’ Private Labels

Amrouche, Nawel, Rhouma, Tarek Ben, Zaccour, Georges
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Volume:
21
Language:
english
Journal:
Journal of Marketing Channels
DOI:
10.1080/1046669X.2013.861381
Date:
April, 2014
File:
PDF, 1.28 MB
english, 2014
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