The Message Development Tool: A Case for Effective...

Health Marketing Quarterly 2010 / 08 Vol. 27; Iss. 3

The Message Development Tool: A Case for Effective Operationalization of Messaging in Social Marketing Practice

Mattson, Marifran, Basu, Ambar
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Volume:
27
Language:
english
Journal:
Health Marketing Quarterly
DOI:
10.1080/07359683.2010.495305
Date:
August, 2010
File:
PDF, 297 KB
english, 2010
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