Innovation's Effect on Firm Value and Risk: Insights from...

Journal of Marketing 2008 / 03 Vol. 72; Iss. 2

Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods

Sorescu, Alina B, Spanjol, Jelena
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Volume:
72
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.72.2.114
Date:
March, 2008
File:
PDF, 134 KB
english, 2008
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