Effects of Multiplayer Videogame Contexts on Individuals’...

Journal of Promotion Management 2012 / 01 Vol. 18; Iss. 1

Effects of Multiplayer Videogame Contexts on Individuals’ Recall of In-Game Advertisements

Dardis, Frank E., Schmierbach, Mike
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Volume:
18
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2012.646219
Date:
January, 2012
File:
PDF, 146 KB
english, 2012
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