The Impact of Health-Care Service Guarantees on Consumer...

Health Marketing Quarterly 2012 / 04 Vol. 29; Iss. 2

The Impact of Health-Care Service Guarantees on Consumer Decision-Making: An Experimental Investigation

Kennett-Hensel, Pamela A., Min, Kyeong Sam, Totten, Jeff W.
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Volume:
29
Language:
english
Journal:
Health Marketing Quarterly
DOI:
10.1080/07359683.2012.678258
Date:
April, 2012
File:
PDF, 187 KB
english, 2012
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