Services Advertising and Integrated Marketing Communications: An Empirical Examination
Carlson, Les, Grove, Stephen J., Dorsch, Michael J.Volume:
25
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2003.10505150
Date:
September, 2003
File:
PDF, 1.35 MB
english, 2003