Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
Malär, Lucia, Krohmer, Harley, Hoyer, Wayne D, Nyffenegger, BettinaVolume:
75
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.75.4.35
Date:
July, 2011
File:
PDF, 358 KB
english, 2011