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The Active Audience? Gurus, Management Ideas and Consumer Variability
Groß, Claudia, Heusinkveld, Stefan, Clark, TimothyVolume:
26
Language:
english
Journal:
British Journal of Management
DOI:
10.1111/1467-8551.12086
Date:
April, 2015
File:
PDF, 164 KB
english, 2015