Shaping Consumer Imaginations: The Role of Self-Focused...

Journal of Marketing Research 2011 / 04 Vol. 48; Iss. 2

Shaping Consumer Imaginations: The Role of Self-Focused Attention in Product Evaluations

Hung, Iris W, Wyer, Robert S
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
48
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.48.2.381
Date:
April, 2011
File:
PDF, 236 KB
english, 2011
Conversion to is in progress
Conversion to is failed