Marketing Outlays: Important Intangible Assets in the Hotel...

Journal of Quality Assurance in Hospitality & Tourism 2008 / 06 Vol. 8; Iss. 4

Marketing Outlays: Important Intangible Assets in the Hotel Industry?

Hua, Nan, Denizci, Basak, Mattila, Anna S., Upneja, Arun
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Volume:
8
Language:
english
Journal:
Journal of Quality Assurance in Hospitality & Tourism
DOI:
10.1080/15280080802103110
Date:
June, 2008
File:
PDF, 265 KB
english, 2008
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