Please or Squeeze? Brand performance implications of...

Please or Squeeze? Brand performance implications of constrained and unconstrained multi-item promotions

Bram Foubert, Els Gijsbrechts
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Volume:
202
Year:
2010
Language:
english
Pages:
13
DOI:
10.1016/j.ejor.2009.06.020
File:
PDF, 449 KB
english, 2010
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