A game theoretic approach to coordinate pricing and...

European Journal of Operational Research 2011 Vol. 211; Iss. 2

A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains

Mir Mehdi SeyedEsfahani, Maryam Biazaran, Mohsen Gharakhani
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Volume:
211
Year:
2011
Language:
english
Pages:
11
DOI:
10.1016/j.ejor.2010.11.014
File:
PDF, 1.71 MB
english, 2011
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