How coviewing reduces the effectiveness of TV advertising

Journal of Marketing Communications 2012 / 12 Vol. 18; Iss. 5

How coviewing reduces the effectiveness of TV advertising

Bellman, Steven, Rossiter, John R., Schweda, Anika, Varan, Duane
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
18
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2010.531750
Date:
December, 2012
File:
PDF, 166 KB
english, 2012
Conversion to is in progress
Conversion to is failed