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The role of other customer effect in corporate marketing
Balmer, John M.T., Karaosmanoğlu, Elif, Banu Elmadağ Baş, Ayşe, Zhang, Jingyun (Kay)Volume:
45
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090561111151835
Date:
September, 2011
File:
PDF, 453 KB
english, 2011