Marketing StrategyMarket orientation: Is it accepted as a...

Marketing StrategyMarket orientation: Is it accepted as a 21st century marketing strategy in the pharmaceutical industry? An example: Spain

Reinares Lara, Pedro, Gutiérrez de Mesa, Emma
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Volume:
6
Language:
english
Journal:
Journal of Medical Marketing
DOI:
10.1057/palgrave.jmm.5050051
Date:
October, 2006
File:
PDF, 105 KB
english, 2006
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