Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing
2006 / 10 Vol. 6; Iss. 4
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Marketing StrategyMarket orientation: Is it accepted as a 21st century marketing strategy in the pharmaceutical industry? An example: Spain
Reinares Lara, Pedro, Gutiérrez de Mesa, EmmaVolume:
6
Language:
english
Journal:
Journal of Medical Marketing
DOI:
10.1057/palgrave.jmm.5050051
Date:
October, 2006
File:
PDF, 105 KB
english, 2006