Do Advertising Tools Create Awareness, Provide Information,...

Journal of Promotion Management 2014 / 05 Vol. 20; Iss. 3

Do Advertising Tools Create Awareness, Provide Information, and Enhance Knowledge? An Exploratory Study

Manickam, Sakkthivel A.
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Volume:
20
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2014.908798
Date:
May, 2014
File:
PDF, 223 KB
english, 2014
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