The Effectiveness of Two Online Persuasion Claims: Limited...

Journal of Promotion Management 2012 / 01 Vol. 18; Iss. 1

The Effectiveness of Two Online Persuasion Claims: Limited Product Availability and Product Popularity

Jeong, Hyun Ju, Kwon, Kyoung-Nan
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Volume:
18
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2012.646221
Date:
January, 2012
File:
PDF, 215 KB
english, 2012
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