Making value co-creation a reality – exploring the co-creative value processes in customer–salesperson interaction
Baumann, Jasmin, Le Meunier-FitzHugh, KennethVolume:
31
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2014.956137
Date:
February, 2015
File:
PDF, 366 KB
english, 2015