JMM Special Issue Marketing: A History of the Next Decade

Journal of Marketing Management 2003 / 07 Vol. 19; Iss. 5-6

JMM Special Issue Marketing: A History of the Next Decade

Hooley, Graham, Greenley, Gordon, Wong, Veronica
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Volume:
19
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2003.9728223
Date:
July, 2003
File:
PDF, 431 KB
english, 2003
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