Celebrity Endorsements

Journal of Promotion Management 2005 / 04 Vol. 11; Iss. 4

Celebrity Endorsements

Costanzo, Paul J., Goodnight, Janelle E.
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Volume:
11
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1300/J057v11n04_05
Date:
April, 2005
File:
PDF, 635 KB
english, 2005
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